The customizable links allow for creative content.īesides being inserted manually, the ads can also be automatically added: the system will decide what is the most suitable ad based on content of the ads and the user portrait of the official account, which greatly boosts the efficiency of conversion.
Such an ad can be redirected to a WeChat Mini Program, which helps the advertiser to convert and accumulate fans. They deliver large amounts of information about the products, brands and apps, and are in a good position to catch viewers’ eyes. Some ads are included in the official account articles and are presented in 16:9 pictures. Today, what are the favorite ways for advertises to put ads on the 20 million-plus official accounts? Here are some that W-axis Technology has summarized for you to choose. WeChat official accounts ads is one of the most frequently updated in 2020 among all the WeChat ad products: the ads can be displayed within articles and below articles and be presented in the video form advertisers and content creators can choose who they want to work with content creators can also earn commission fee based on the Cost Per Sale data.
The enormous userbase of WeChat makes official accounts a fertile land to till for content creators and a grand castle that advertises fight to capture. Seven years since its birth, WeChat official accounts has become more of a traffic container than a gainer.
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